Combine self-serve experiences with human-assisted selling for maximum conversion
Product-led sales represents the convergence of product-led growth and traditional sales motions. PLS conferences address how to identify product-qualified leads, when to inject human touch into self-serve journeys, and how to build teams that excel in this hybrid environment.
The best PLS events feature practitioners from companies at various stages of implementing product-led sales. Early experiments with PQL identification look different from mature operations with dedicated PLS teams. Conferences should address the full maturity spectrum.
Sales methodology in PLS contexts differs from traditional outbound approaches. Sellers must understand product usage, respect the user's self-serve journey, and add value beyond what the product provides. Events that address PLS-specific selling skills help practitioners build effective teams.
Technology and data underpin effective product-led sales. Usage tracking, PQL scoring, automated alerts, and integrated CRM workflows all enable PLS at scale. Conferences that address the technical requirements for PLS help practitioners build necessary infrastructure.
Who Should Attend These Events?
PLS leaders, Sales managers at PLG companies, Growth leaders, RevOps professionals, Sales development leaders