Build growth engines powered by exceptional product experiences
Product-Led Growth has transformed how software companies acquire, convert, and expand customers. PLG conferences bring together practitioners who are building self-serve funnels, optimizing trial conversions, and developing the hybrid PLG+sales motions that characterize modern growth strategies.
The best PLG events address the full spectrum of product-led approaches. Pure self-serve models work for some segments, but many organizations find success with product-led sales motions that combine self-serve discovery with human-assisted conversion. Conferences should feature practitioners from both ends of this spectrum and everything in between.
Metrics and experimentation form the foundation of effective PLG programs, and conferences should build analytical capabilities. How do you measure activation? How do you design experiments that produce statistically valid results? How do you build a culture of continuous optimization? These capabilities transfer across PLG implementations regardless of specific product or market.
The intersection of PLG and traditional go-to-market functions deserves significant attention. How do marketing teams drive traffic to self-serve funnels? How do sales teams engage product-qualified leads without disrupting the user experience? How do customer success teams support users who've never talked to a human? These integration challenges often determine PLG success.
Who Should Attend These Events?
Growth leaders, Product managers, PLG practitioners, Marketing and Sales leaders at product-led companies