Master the strategies that win and grow enterprise accounts
Enterprise conferences address the unique dynamics of selling to and serving large organizations. Complex buying committees, lengthy sales cycles, sophisticated procurement processes, and high-touch customer success all require specialized approaches that these events develop.
The best enterprise events feature practitioners from companies that have successfully moved upmarket or scaled enterprise motions. The transition from SMB to enterprise involves fundamental changes in go-to-market strategy, and conferences should address this transformation journey.
Account-based strategies deserve significant attention. ABM for enterprise differs from broad-based ABM—account selection, personalization depth, and multi-threading all require more sophisticated approaches. Conferences that address enterprise ABM specifically provide more relevant content than generic ABM events.
Customer success and expansion in enterprise accounts present unique challenges. Managing relationships across large organizations, navigating organizational changes at customers, and identifying expansion opportunities all require specialized skills. Events that address enterprise CS help practitioners maximize customer lifetime value.
Who Should Attend These Events?
Enterprise sales leaders, Strategic account managers, Enterprise marketing directors, CS leaders serving enterprise accounts