Build predictable pipeline through strategic demand generation programs
Demand generation conferences focus on the strategies and tactics that create predictable pipeline for B2B organizations. These events address the full funnel—from awareness and education through MQL creation and sales handoff.
The best demand gen events acknowledge the evolving nature of B2B buying. Committees rather than individuals make decisions. Digital research precedes human contact. Brand reputation influences evaluation. Conferences should address these realities rather than presenting outdated linear funnel models.
Channel mix optimization represents a critical topic for demand gen practitioners. Paid media, content marketing, events, partnerships, and outbound programs each have roles to play, but optimal allocation varies by segment and stage. Conferences that help practitioners evaluate and balance channel investments provide strategic value.
The relationship between demand generation and sales increasingly matters. Lead quality, handoff processes, feedback loops, and shared accountability all impact conversion from MQL to closed business. Events that bring demand gen and sales perspectives together help practitioners build more effective integrated programs.
Who Should Attend These Events?
Demand Gen Directors, Marketing VPs, Pipeline specialists, Campaign Managers, Growth Marketers